Gone is the card appearance of the old app, with its unnecessary ornamentation and artificially confined data. The realistic cloud animation plays a secondary role. That means putting content first! Apple has created a UI that helps users understand and interact with the content, but never competes with it.įor example, in the new Weather app, current temperature information is featured front and center. With iOS 7, Apple has decided it’s time to take off our training wheels. They have stripped away the faux UI to expose the app’s core functionality, reaffirm its relevance and build up from there. IOS 7 fOCUSES ON THREE MAIN THEMES: Deference, clarity and Depth Deference Every time I come across a screen, I automatically assume it has a multi-touch interface, and I’m disappointed if it does not. Ok, it’s a fun video, but I digress.Ī little over six years have passed since the first iPhone was introduced, and we’ve all grown accustomed to having multi-touch in our daily life. I will say that even with its downsides, the skeuomorphic design is very intuitive, so much so that even a 17-month-old baby can use it! Here is the proof. The downside is its lack of scalability: How would a search field or a Facebook share button look on a green felt background, without ruining the illusion that this is a gaming table? The whole app looks like a felt gaming table. Look at the interface for the Game Center app, which was designed with a wooden title bar and green felt background. However, there is a problem with skeuomorphism. In skeuomorphic design, elements may be decorative and non-functional, which can be a major distraction from content and functionality.

Therefore, they decided to mimic real-world objects for the basis of their app UI, in an approach known as “skeuomorphic design.” To help users understand these new concepts, Apple had to make them immediately familiar to users. There is no iPhone, no one knows what multi-touch means, there’s no swipe left, no pinch to zoom. Lots of people have been calling Apple’s new iOS 7 design “flat,” but to me, that’s oversimplifying Apple’s intent.įirst, let’s go back to 2007.

Ios flat ç»„ä»¶